Category Archives: Pipeline

Is Lack of Faith Part of the Problem?

Posted on September 3, 2010 by

I was at a recently lunch event in which the local VP for the US Chamber of Commerce gave a presentation. 99% of what he said, I had heard already, so I basically went on with my lunch, until he … Continue reading →

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Manufacturing Comes Back to the US

Posted on August 13, 2010 by

I recently read in the Star Tribune how many manufacturing companies are bring back manufacturing to the US. The article did not touch on the underlying reason, it took a nicer tone about bringing jobs back and helping the economy, … Continue reading →

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Web metrics useful or just busy work

Posted on June 2, 2010 by

If you do any type of web marketing then you know that metrics pretty much dominate any decision that takes place.  Some of these metrics are useful, but a lot of them really have no relevance to anything other than … Continue reading →

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British Petroleum’s advertising spend

Posted on May 31, 2010 by

According to the Nielsen Company, British Petroleum spent $4 million on corporate imaging, in 2009.  That’s down 81% from 2008.  With the recent oil spill in the Gulf of Mexico, it will be interesting to see where that corporate imaging … Continue reading →

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Who owns the customer?

Posted on May 30, 2010 by

There is a debate that has been raging for longer than I can remember, who owns the customer.  Sales claims they do and marketing claims they do.  You often see this in a business to business situation where both departments … Continue reading →

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