Someone asked me, why would anyone want to read about what they think via twitter or a blog? My answer was, “even famous people love chocolate.” You don’t have to write about deep thought issues, you have to write about topics that people want to know about and there are plenty of people who love chocolate and would love to hear about the latest chocolate delight. That’s how social media works.
If you are looking for a job or looking to connect with your customers, social media is a great tool. If you haven’t been into it in the last 5 years, you are behind the times and need to catch up. I’m already looking at is next and playing with the latest tools. Those tools have social media as a foundation, so it helps to have that basic social media knowledge. But people are always wondering, what do people want to see?
It’s important to focus on what your passion is about. I would hope you are working in an area you have a passion for and I will assume you do. Often that’s what people want to talk about. I know someone who loves to talk about hearing protection devices. It’s his passion and he blogs about it and gets lots of traffic to his blog because that’s all he focuses on. I for one have a passion for international business practices and the Austrian school of Economics during the interwar years. I write a lot on these two topics and people find them of interest.
If you focus on your passion and that passion is in line with your goals for using blogging, then you will find that person you need to.
