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- New post: Predictive Analytics and Big Data Conference goo.gl/yv63VNew by Edward Chenard5 days ago
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- lnkd.in/BAJcs5 I will certainly let you guys know when we have the conference time nailed down. Getting the larger rooms booked...New by Edward Chenard1 month ago
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Monthly Archives: September 2010
Even Famous People Love Chocolate
Someone asked me, why would anyone want to read about what they think via twitter or a blog? My answer was, “even famous people love chocolate.” You don’t have to write about deep thought issues, you have to write about … Continue reading
Why you Need a Chief Global Officer
By Edward Chenard 10 years ago I wrote an article by the same name, many people liked it back then, but I thought I would revisit the topic again. A lot has changed in ten years and yet the need … Continue reading
Posted in B2B, Brand, Branding, Business, Marketing
Tagged chief, China, cxo, global, latin america, MBA, middle east, officer, russia
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Creative Destruction and the Cannibalization Rate
Creative destruction became popular in the 90′s and it is still around today. In fact most people don’t call it that anymore, they call it cannibalization, so I thought it would be good to talk about both of them and … Continue reading
Posted in B2B, Brand, Branding, Business, Marketing, Sales
Tagged Astro, Cannabilization, Creative, Desctruction, Hungarian, Schumpeter, WWI, WWII
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Using a Brand Development Index
Brand indexing is often associated with a CPG product, competing on the shelves of your local grocery store or big box retailer. But it is actually a great tool to use in the analysis of a financial product or B2B … Continue reading
Posted in B2B, Brand, Branding, Business, Marketing, Sales
Tagged Brand Development Index
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Is Lack of Faith Part of the Problem?
I was at a recently lunch event in which the local VP for the US Chamber of Commerce gave a presentation. 99% of what he said, I had heard already, so I basically went on with my lunch, until he … Continue reading